DAK Campaign Website
Problem
Campaigns from various health insurance providers often feel interchangeable and generic. Since the benefit packages of health insurers now differ only marginally, directly promoting these packages is no longer a modern or effective approach. So how can a health insurance provider communicate in a contemporary way and, most importantly, reconnect with younger target audiences?
Concept
With the values-driven initiative For a Healthy Together, we call for a societal shift in thinking. Because: "How we treat each other, look out for one another, and the values that guide us in everyday life have a significant impact on our overall health—both physically and mentally." – Falk Oelschläger, Head of Strategic Marketing at DAK-Gesundheit.
My Contribution
Based on the initial poster designs, I conceptualized and designed the campaign's landing page. This page serves as a central hub for further content related to the topics introduced in the posters.
Links
