Appinio Market Research Platform
My Contribution
I joined Appinio in 2022 as Senior Product Designer and took over the role as Product Design Lead in 2024. I'm mainly responsible for the Product Design of the Appinio Research Platform as well as the Website. Additionally I'm leading a small team of designers that work on our Panel App.
Links
Project List
Clean overview of all past and ongoing projects and surveys. With the option to stay organized by creating folders and various levels of subfolders.
Work collaboratively
Create different workspaces, invite colleagues and start to collaborate on surveys.
Need feedback on a questionnaire? Add a comment and tag a colleague or one of the appinio research consultants. Start a thread, discuss and automatically apply feedback.
Appinio AI
Need help refining a question title or generating more answer options? Looking for ideas for additional questions or feedback on your questionnaire? Appinio AI is here to help.
Create Boards to showcase insights
Enabling users to tell stories around their data by not only adding questions but also integrating media and text cards (including automated insights) into custom boards and sharing them with the world.
Countless Visualizations
With an ever-growing portfolio of question types, methods and other variables, visualizing data remains a continuous effort.
Analyzing Survey Results
A completely revamped filter that helps users dig deep into their data by enabling them to set up different groups with AND/OR logic.
Dark mode
Rebuilding the design system from scratch and utilizing a color token system enabled us to ship dark mode support for our entire platform
Appinio Conversations
In 2026 we released an entirely new Product to our Platform. Appinio Conversations is an AI-powered consumer chat to stress-test early ideas and uncover behaviors, thoughts, and feelings in real time.
It’s designed to feel like a messenger, but the foundation is scientifically proven. Our personas are built on a three-pillar framework: psychographics developed with Cronbach, socio-demographics grounded in Appinio's research expertise, and past behavior anchored in real consumer actions.
Users can chat with pre-defined personas or work with appinio experts to set up custom groups that mirror their exact target audience.
Website
In 2025 we also redesigned our Website.
Research fueled by our Panel App
With our engaging Panel App we're able to fuel big portions of the market research we conduct. I'm leading the small design team that is constantly bringing amazing new features to life.
A lively community
Additionally to the survey aspects, our Panel App offers lots of community building features that keep users engaged and motivated.
